A Purple Cow, originally coined by Seth Godin, is a general marketing term that refers to something that stands out from the crowd (If you saw a herd of cows, a purple one would stand out, right?). I want to help you do that with the classes that you’re creating – whether it’s a free or paid class, these lessons will help you succeed and stand out from the “herd.”

-Why you must be a Purple Cow
-Using “The Dip” to beat out the competition
-Why you must (and will be) number 1
-Visually standing out
-The “Free Prize Inside”
-Marketing, Marketing, Marketing (not advertising)
-Some successful classes and How they did it
-Recommended reading

I’ll also stick around after class to try and answer any questions. I’m also offering this class again later in the evening for another time zone. If you work hard and follow the rules I give in this class, there’s no reason that you can’t fill up your classes / get people in your paid classes!