I am restarting the Business Book Club classes. We will begin with the following books. Note: You do not have to buy the books. The initial set of books that we will discuss are:

• The 22 Immutable Laws of Marketing, Al Ries & Jack Trout, ISBN 0-88730-666-7

• The 22 Immutable Laws of Branding, Al Ries & Laura Ries, ISBN 0-88-730937-2

• The Culture Code, An Ingenious Way to Understand Why People Around the World Live and Buy As They Do, Clotaire Rapaille, ISBN 978-0-7679-2057-5

• How to Run a Successful Meeting in Half the Time, Milo O. Frank, ISBN 0-671-64470-X

• If you haven’t got time to do it right, when will you find time to do it over?, Jeffrey J. Mayer, ISBN 0-671-73364-8

Unlike the first class, we will take a slower and more casual pace to give us time to brainstorm ideas (plus I cannot commit to reading one book a week). We will spend a good amount of time discussing “The Culture Code, An Ingenious Way to Understand Why People Around the World Live and Buy As They Do” since we have many students from around the world.

New books and additional classes will be added as necessary.