Promoting your seminar or conference event ranks among the most challenging of “direct sales.” Just think what you are up against …
Skeptics who do not recognize your brand or who do not appreciate your expertise in your field…how do you build credibility and promote yourself and your program.
Many different categories of people to sway your way (not just prospects themselves but their bosses, budget watchers, and big egos)
Costly promotions … printed, email, web-based SEM and SEO, cold calls. How do you drum up attendees and keep your event cost effective?
Built-in objections (good examples: prospects soured by competitor’s seminar or workshop, an organization culture of “we don’t need outside help,” or " I can’t afford to attend nor do I have the time to attend."
How do you meet these challenges and objections?… For many, ESMI Founder and Executive Director Ralph Elliott’s tips, caveats, checklist and “big-swing” ideas are the solution.
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